Williams-Sonoma expands into Mexico
San Francisco – Williams-Sonoma has signed a franchise agreement to expand into Mexico, with its first Mexican store expected to open in 2015. The partnership with Mexican department store chain Distribuidora Liverpool S.A. de C.V. includes both store and e-commerce rights in Mexico for the following brands in the Williams-Sonoma, Inc. portfolio: Williams-Sonoma, Williams-Sonoma Home, Pottery Barn, Pottery Barn Kids, PBteen and West Elm.
“We are pleased to announce another strategic global expansion opportunity with our new partner, Distribuidora Liverpool,” said Laura Alber, president and CEO of Williams-Sonoma Inc. “Distribuidora Liverpool’s market expertise and extensive supply chain will allow us to deliver the same high quality of service that we provide in the U.S. and around the world. We look forward to opening the doors of our first stores in Mexico.”