Walmart

Consumers are becoming more digitally influenced on a seemingly daily basis — but omnichannel retailers find themselves hard-pressed to keep up the pace. Retailers need to meet their needs across all touchpoints, and create a frictionless shopping experience despite where the shopping journey starts and ends.   

Walmart has officially gone live with voice shopping on the Google Home platform.   As it was announced back in August, the discounter is partnering with Google to allow its customers to shop for Walmart items through voice via Google Assistant, the search giant's online shopping platform that lives on its smart speaker. On Wednesday, the partnership went live, with more than two million Walmart items available through voice.   

For all the buzz about buy-online-pickup-in-store, not that many retailers are actually deploying the service.   

Walmart is determined not to be bested by Amazon when it comes to same-day delivery.   The discounter announced on Tuesday that it has acquired Parcel, a last-mile delivery startup that specializes in delivery of perishable items and general merchandise to customers in New York City. Operating out of a warehouse in Brooklyn, Parcel delivers goods the same-day, overnight and in scheduled two-hour windows, providing customers with live updates via text messages throughout the delivery process.   

As Whole Foods Market continues to slash prices at its stores, the chain is attracting competitors’ shoppers — including those from Walmart.   This was according to “Competitive Impact of Lower Prices at Whole Foods,” a report from data intelligence firm Thasos Group.   

With more customer-specific information filtering into retail enterprises, brands are primed to deliver more personalized, seamless experiences. Such efforts not only drive repeat visits and purchases, but also “help retailers to differentiate themselves in the marketplace, and get closer to the customer,” said Tom Moore, industry lead of retail and hospitality at Zebra Technologies.

Retailers industrywide are pulling out all the stops to stay connected with their customers — but not all are succeeding.

Omnichannel customers expect that their favorite retailers deliver a seamless, consistent, convenient and fast experience regardless of whether they shop online, on their phones or in a store. While retailers are striving to create a unified omnichannel journey, they still struggle to keep up the pace.

As department stores continue to falter and Amazon continues to grow and the “Malls are Dead” headlines continue to proliferate in the general press, one glaring fact rears its head: We built way, way, way too many malls to begin with. Average retail square footage per person in America, by several accounts, is four times that of other industrialized nations like the United Kingdom and Japan.