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Aldi, Google and Amazon top survey of ‘simple’ brands
New York – Grocery discounter Aldi has been ranked the world’s “simplest” brand, with simplicity defined as a clarity of purpose that enables employee innovation and customer service. According to the annual 2013 Global Brand Simplicity Index from strategic marketing firm Siegel & Gale, Amazon.com is ranked second, followed by Google, which came out on top this year. The report is based on a study of 10,000 consumers in seven countries,