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Discount giant shakes up leadership within e-commerce division

Walmart is appointing new leaders within its digital home group, a move that is expected to spur growth across the division.

The discount giant named Scott Doughman as president of Hayneedle, an online retailer of indoor and outdoor home furnishings and décor, and a division of Walmart. Before the discount giant acquired in September 2016, the online retailer purchased Hayneedle in March 2016.

Doughman will lead the Hayneedle team out of the company’s corporate headquarters in Omaha, Nebraska.

As the former VP of global partnerships at Yahoo!, Doughman worked with several of the world’s largest marketers to drive customer experience and brand awareness focused on the use of content and digital advertising. Prior to Yahoo, he worked in strategic planning, corporate development and product management roles at Sungard, Booz Allen & Hamilton, FedEx and Price Waterhouse.

“I am thrilled to be joining Hayneedle for the next phase of its growth which we will drive through a company-wide focus on customer experience,” said Doughman. “Our parent brand, Walmart, is changing the future of online commerce, and Hayneedle sits in a unique position to make that future a reality.”

Walmart also named Anthony Soohoo as the senior VP and general manager of the home group across all U.S. e-commerce retail within, Hayneedle and Jet. In his new role, he will be responsible for accelerating Walmart’s U.S. e-commerce growth in the home category across all three brands. He will operate out of Walmart’s e-commerce corporate headquarters in San Bruno, California.

As the founder and former CEO of Dot & Bo, a home furnishing brand that targets the millennial generation, Soohoo grew the start-up into one of the fastest growing commerce companies from 2013 to 2015. Prior to that, he served as the senior VP and general manager of the entertainment division at CBS Interactive. Soohoo joined CBS with its acquisition of Dotspotter, where he served as co-founder and CEO.
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