Report: With Walmart’s help, JD.com amps up customer loyalty efforts
Walmart is deepening its relationship with JD.com.
The two companies are merging their membership systems in China. This effort will enable customers to receive discounts and other benefits from both retailers, according to Nikkei Asian Review.
The partners will also introduce a new system that allows JD.com to fulfill customer orders using Walmart inventories, the report said. In addition to operating approximately 400 stores in China, Walmart has about a 12% stake in JD.com.
The project comes on the heels of another integration project. In August, Walmart more tightly integrated its operating platform, supply chain and customer resources within JD.com’s operations in preparation of the launch of the first JD-Walmart 8.8 omnichannel shopping festival on Aug. 8. The event offered savings across all the different JD and Walmart channels, and rewarded customers for shopping multiple touchpoints.
With 8.8 under its belt, JD.com is making new moves in preparation of the upcoming Singles Day Shopping Festival in China.
This time, JD.com is teaming up with web services provider Tencent (which holds almost 20% of JD.com's stock), to launch a targeting marketing solution. Called the JD-Tencent Retail Marketing Solution, the platform integrates insights on consumer behavior from Tencent’s social platforms with online and offline shopping data from JD, Walmart and its brand partners.
The two companies are developing a secure database of shopping data that will combine its customers’ purchase history with data on Tencent's WeChat messaging app. Using artificial intelligence to predict shoppers’ buying preferences, JD.com will better target sales promotions, coupons and preferred discounts
“Supplementing JD and Tencent’s big data with offline store information helps us paint a complete user profile, closing the loop across a fragmented Chinese retail landscape,” said JD.com chief marketing officer Lei Xu, said.
“In more than three years since we began leveraging our Tencent partnership, about a quarter of first time users have come from WeChat and Mobile QQ, demonstrating the power of the cooperation,” he said. “With this significant advance, we are now able to enable brands to further leverage the enormous reach of the JD-Tencent partnership to build customer loyalty.”
The two companies are merging their membership systems in China. This effort will enable customers to receive discounts and other benefits from both retailers, according to Nikkei Asian Review.
The partners will also introduce a new system that allows JD.com to fulfill customer orders using Walmart inventories, the report said. In addition to operating approximately 400 stores in China, Walmart has about a 12% stake in JD.com.
The project comes on the heels of another integration project. In August, Walmart more tightly integrated its operating platform, supply chain and customer resources within JD.com’s operations in preparation of the launch of the first JD-Walmart 8.8 omnichannel shopping festival on Aug. 8. The event offered savings across all the different JD and Walmart channels, and rewarded customers for shopping multiple touchpoints.
With 8.8 under its belt, JD.com is making new moves in preparation of the upcoming Singles Day Shopping Festival in China.
This time, JD.com is teaming up with web services provider Tencent (which holds almost 20% of JD.com's stock), to launch a targeting marketing solution. Called the JD-Tencent Retail Marketing Solution, the platform integrates insights on consumer behavior from Tencent’s social platforms with online and offline shopping data from JD, Walmart and its brand partners.
The two companies are developing a secure database of shopping data that will combine its customers’ purchase history with data on Tencent's WeChat messaging app. Using artificial intelligence to predict shoppers’ buying preferences, JD.com will better target sales promotions, coupons and preferred discounts
“Supplementing JD and Tencent’s big data with offline store information helps us paint a complete user profile, closing the loop across a fragmented Chinese retail landscape,” said JD.com chief marketing officer Lei Xu, said.
“In more than three years since we began leveraging our Tencent partnership, about a quarter of first time users have come from WeChat and Mobile QQ, demonstrating the power of the cooperation,” he said. “With this significant advance, we are now able to enable brands to further leverage the enormous reach of the JD-Tencent partnership to build customer loyalty.”