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SPECS 2018 Update
Planning is underway for Chain Store Age’s 54th annual SPECS conference, which will be held March 18-20, 2018, at the Gaylord Texan in Grapevine (Dallas), Texas. The event will have attendees that are retail and foodservice executives involved in the planning, design, construction and maintenance of stores and restaurants nationwide.
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Omnichannel personalization
With more customer-specific information filtering into retail enterprises, brands are primed to deliver more personalized, seamless experiences. Such efforts not only drive repeat visits and purchases, but also “help retailers to differentiate themselves in the marketplace, and get closer to the customer,” said Tom Moore, industry lead of retail and hospitality at Zebra Technologies.

