Walmart

Retailers industrywide are pulling out all the stops to stay connected with their customers — but not all are succeeding.

Omnichannel customers expect that their favorite retailers deliver a seamless, consistent, convenient and fast experience regardless of whether they shop online, on their phones or in a store. While retailers are striving to create a unified omnichannel journey, they still struggle to keep up the pace.

As department stores continue to falter and Amazon continues to grow and the “Malls are Dead” headlines continue to proliferate in the general press, one glaring fact rears its head: We built way, way, way too many malls to begin with. Average retail square footage per person in America, by several accounts, is four times that of other industrialized nations like the United Kingdom and Japan.