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Target, Inc.

  • An equal opportunity promoter

    Target took it to some leading brands in its weekly ad on Sunday where it devoted a full page to a side-by-side price comparison between its Up&Up brand and leaders of their respective categories such as Clorox, Similac, Reynolds Wrap, Tums, Jergens and Nyquil. It was the second week in a row Target has promoted Up&Up in its weekly circular except last week, the brand was featured on the cover with a reminder that Up&Up offers “unbeatable prices on over 900 quality products every day.”

    In the price comparison from this past week, featured brands included:

  • From Gaga to go fast, a return to racing on Sunday

    This coming Sunday will be a big weekend for brand impressions as the Target Bullseye takes to the track at the Daytona 500 on the hood of the Earnhardt Ganassi with Felix Sabates number 42 Target Chevrolet driven by Juan Pablo Montoya. The race is scheduled for 1 p.m. Eastern Time on Fox and kicks off a NASCAR season that will last until November. Montoya has been an average performer so far during the championship series known as the Spring Cup, but his chances of success and exposure for Target will be determined as much by luck as driving skill.

  • Online room for improvement

    Wells Fargo retail analyst Matt Nemer put several leading retailers to the test this week with an innovative approach to research. According to Barron’s, he went on a $5,000 shopping spree on the websites of some of the largest Internet-only and traditional retailers. He said Amazon.com offered the best shopping experience, and he rated the retailer at outperform. Walmart.com was said to have higher prices than Amazon’s, but had strong customer service and didn’t showed up as well in searches.

  • Reinvented Department Stores and Malls See Robust Rebound

    Department stores and shopping centers malls are gaining market share for the first time in three decades, according to consultants Customer Growth Partners, and this month most will report their best annual earnings in years -- if not ever.

    “Department stores from Macy’s to Nordstrom, and mall operators from Macerich to Simon, have used the recession not just to cut costs, but to reinvent themselves,” said Craig Johnson, president, Customer Growth Partners, a consulting and research firm serving retail and other consumer industries.

  • The new LEED For Retail certification: Can it improve the bottom line?

    By Katherine Oberle and Monica Sloboda, [email protected], [email protected]

    On November 18, 2010, the U.S. Green Building Council announced the long-awaited launch of its newest green building rating system, LEED for Retail. There are two distinct certification tracks available, LEED for Retail: New Construction and LEED for Retail: Commercial Interiors. 

  • Target goes "Gaga" for exclusive album deal

    MINNEAPOLIS-- Target is giving Lady Gaga fans something to celebrate. The retailer is offering customers the chance to pre-order an exclusive deluxe edition of her new album, "Born This Way," and download her first single and title track, "Born This Way" for free at Target.com/gaga beginning at 8 a.m. CST on Friday, Feb. 11 through midnight, Saturday, Feb. 26.

  • Being cool is getting cheaper

    Walmart and Target are said to be among major corporations working with the Department of Energy on the development of a new breed of energy-efficient air conditioners. The DOE recently announced that as part of a voluntary program, it worked with members of the DOE Commercial Building Energy Alliances, including Walmart and Target, to develop new performance criteria for 10-ton capacity commercial air conditioners, also known as rooftop units that are 50% to 60% more efficient than existing equipment.

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