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Target, Inc.

  • Going goo goo for Gaga

    Wow! Did you catch Lady Gaga at the Grammy Awards Sunday night? She received the award for Best Female Pop Vocal Performance and Best Pop Vocal Album just days after Target announced an exclusive deal that allows fans to download the first single of her new album, “Born This Way,” scheduled for release on May 23. Gaga fans were able to pre-order the new album beginning last Friday through Feb. 26 at www.Target.com/gaga. Target’s exclusive deluxe edition includes three additional studio songs and five remixes, and will be available at stores nationwide and on Target.com.

  • A “Magically Delicious” cereal promotion

    Five limited-edition General Mills brand products hit the cereal aisle at Target stores this week as part of limited duration promotion that features package designs from the 50’s, 60’s and 80’s.

    Brands and the year of the featured packaged design include Cheerios 1956, Trix 1968, Honey Nut Cheerios 1984, Cinnamon Toast Crunch 1984 and Lucky Charms 1989. The package designs were chosen based on a national survey conducted by General Mills.

  • An equal opportunity promoter

    Target took it to some leading brands in its weekly ad on Sunday where it devoted a full page to a side-by-side price comparison between its Up&Up brand and leaders of their respective categories such as Clorox, Similac, Reynolds Wrap, Tums, Jergens and Nyquil. It was the second week in a row Target has promoted Up&Up in its weekly circular except last week, the brand was featured on the cover with a reminder that Up&Up offers “unbeatable prices on over 900 quality products every day.”

    In the price comparison from this past week, featured brands included:

  • The new LEED For Retail certification: Can it improve the bottom line?

    By Katherine Oberle and Monica Sloboda, [email protected], [email protected]

    On November 18, 2010, the U.S. Green Building Council announced the long-awaited launch of its newest green building rating system, LEED for Retail. There are two distinct certification tracks available, LEED for Retail: New Construction and LEED for Retail: Commercial Interiors. 

  • Reinvented Department Stores and Malls See Robust Rebound

    Department stores and shopping centers malls are gaining market share for the first time in three decades, according to consultants Customer Growth Partners, and this month most will report their best annual earnings in years -- if not ever.

    “Department stores from Macy’s to Nordstrom, and mall operators from Macerich to Simon, have used the recession not just to cut costs, but to reinvent themselves,” said Craig Johnson, president, Customer Growth Partners, a consulting and research firm serving retail and other consumer industries.

  • Being cool is getting cheaper

    Walmart and Target are said to be among major corporations working with the Department of Energy on the development of a new breed of energy-efficient air conditioners. The DOE recently announced that as part of a voluntary program, it worked with members of the DOE Commercial Building Energy Alliances, including Walmart and Target, to develop new performance criteria for 10-ton capacity commercial air conditioners, also known as rooftop units that are 50% to 60% more efficient than existing equipment.

  • Target partners with Lady Gaga

    Minneapolis -- Popular recording artist and fashion icon Lady Gaga has partnered with Target Corp. to offer an exclusive deluxe edition of her new album, "Born This Way."

    The album will be released on May 23. Target’s exclusive deluxe edition includes three additional studio songs and five remixes, and will be available at stores nationwide and on Target.com. Consumers can also pre-order the album and download the first single and title track free at Target.com beginning at 8 a.m. CST on Feb. 11 through midnight, Feb. 26.

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