-
From Gaga to go fast, a return to racing on Sunday
This coming Sunday will be a big weekend for brand impressions as the Target Bullseye takes to the track at the Daytona 500 on the hood of the Earnhardt Ganassi with Felix Sabates number 42 Target Chevrolet driven by Juan Pablo Montoya. The race is scheduled for 1 p.m. Eastern Time on Fox and kicks off a NASCAR season that will last until November. Montoya has been an average performer so far during the championship series known as the Spring Cup, but his chances of success and exposure for Target will be determined as much by luck as driving skill.
-
Online room for improvement
Wells Fargo retail analyst Matt Nemer put several leading retailers to the test this week with an innovative approach to research. According to Barron’s, he went on a $5,000 shopping spree on the websites of some of the largest Internet-only and traditional retailers. He said Amazon.com offered the best shopping experience, and he rated the retailer at outperform. Walmart.com was said to have higher prices than Amazon’s, but had strong customer service and didn’t showed up as well in searches.