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Walmart, Target to see bulk of BTS shoppers
Walmart and Target should see an influx of parents in the coming months, as both retailers topped the list of where consumers plan to do most of their back-to-school shopping this year, according to The NPD Group.
NPD asked the the open-end question: “Where do you plan to do most of the back to school shopping for your child(ren)?" Out of 1,760 mentions of retailers where parents plan to do back to school shopping on behalf of their kids, Walmart secured 36% of them, followed by Target at 20%.