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Former Nordstrom exec joins board of shopper app developer
Seattle — Former Nordstrom executive, Loretta Soffe, has joined the advisory board of Zoomingo, which creates shopping discovery apps that help consumers find the best sales in their local stores anywhere in the nation.
Soffe spent 24 years at Nordstrom in buying, merchandising and product development. For the last 10 years, she served as EVP, general merchandise manager of women's, the largest division in the company with annual sales of $2.0 billion.
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Showrooming: How to Compete and Win in the New World
By Jeff Weidauer, [email protected]
Showrooming is the latest in what appears to be a never-ending series of paradigm shifts for retailers. This is the relatively new activity where shoppers visit a brick-and-mortar store, look at a product, and buy it online. Best Buy is possibly the hardest-hit; it’s been slapped with the unfortunate moniker “Amazon Showroom,” which describes just how widespread this phenomenon has become.