Target, Inc.

MINNEAPOLIS — The 13.1% increase in same-store sales Target reported for April was toward the low end of the company’s projection of an increase in the mid-teens and begs the question whether Walmart’s mid-month launch of a new marketing campaign contributed to the weakness.

The 13.1% increase in same-store sales Target reported for April was toward the low end of the company’s projection of an increase in the mid-teens, but it doesn’t appear Walmart’s mid-month launch of a new marketing campaign contributed to the weakness.

Shoppers looking to buy an e-reader for mom this week had an interesting choice to make. They could pay $149 for a Nook at Walmart or go to Target or Best Buy and pick up a Kindle for $114. Target and Best Buy offered the Wi-Fi-enabled Kindle version capable of holding up to 3,500 books, and Target even featured the device on the cover of its weekly ad with a large photo. Walmart opted for a similar strategy and featured the Wi-Fi-enabled Nook capable of holding 1,500 books for $149 on the cover of its circular.

The most recent pricing survey from the equity research team at Credit Suisse shows that Walmart is either 3.1% cheaper than Target or 1.9% more expensive. The firm compared prices at stores in the Dallas and Chicago markets, as it does every month, and during March discovered the gap between the two competitors narrowed considerably.

“Target’s price gap with Walmart tightened from 4.2% in February to 3.1%,” according to the firm. “Target’s basket price decreased sequentially by 0.8% compared with Walmart’s 0.3% increase.”

New York City -- Retailers reported strong April sales that were boosted by the late Easter holiday, which fell on April 24, three weeks later than last year. Same-store sales rose 8.9% at the 25 retailers tracked by Thomson Reuters, compared with expectations for an 8.2% increase. But the good news was tempered as retailers acknowledged that shoppers are under increasing pressure from rising gas prices and other cost increases.

The consulting firm Gravitytank named Bob Thacker as a strategic advisor to help the firm’s consumer electronics, retail, consumer packaged goods and technology clients. Thacker most recently served as SVP of marketing and advertising at OfficeMax and was with Target from 1989 to 1998 as a VP of marketing. He also served as president and CEO of BBDO in Minneapolis and served as an SVP of marketing at Sears.

MINNEAPOLIS --Target announced that it has donated $200,000 in cash to the American Red Cross to support tornado relief efforts in the Southern United States. An additional donation of more than $75,000 will include product and relief kits containing hygiene and food items that will be distributed to hardest-hit areas.

The 5% REDcard Rewards program Target launched last fall has contributed to sales results and served as a game changer on the pricing front with Walmart. Savvy shoppers are increasingly realizing the additional 5% savings they receive by using their REDcard can result in the price of a basket of food and consumables at Target slipping below the price of a comparable basket at Walmart.

Target is the newest member of the U.S. Environmental Protection Agency’s GreenChill organization. The decision to join the group comes as Target has been expanding the frozen and refrigerated capacity in its stores at a breakneck pace as part of the PFresh remodeling program. Greenchill is an EPA partnership with food retailers to help them reduce refrigerant emissions and decrease their impact on the ozone layer and climate change.

Target was among the major U.S. companies who were quick to step up after the wave of tornadoes brought unprecedented death and destruction to communities throughout the Southeast. Target donated $200,000 in cash to the American Red Cross to support tornado relief efforts and made an additional donation valued at more than $75,000 that included product and relief kits, which contained hygiene and food items for distribution in the hardest-hit areas.