Target, Inc.

The new Star Wars film awoke a promotional force of epic proportions over the weekend, but now retailers are faced with daunting task of driving sales of merchandise tied to a movie that won’t hit theaters for more than three months.

More than 3,000 retail locations in the U.S. opened at midnight on Friday to unveil aisles of new merchandise tied to the upcoming “Star Wars: The Force Awakens” film, according to Disney Consumer Products and Interactive Media.

Target Corp. has a new finance chief and executive VP. Cathy Smith officially joined the discounter on Sept. 1, coming from Express Scripts, the nation’s largest pharmacy benefits manager, where she was also CFO.  

A seasoned retail leader, Smith also held CFO positions at Walmart International, GameStop, and others. Target recently posted a Q&A with Smith on its Bullseye blog. Here are some highlights:

What made you decide to take on this role at Target?

Minneapolis – Target Corp. reportedly wants to become a place where consumers can go and everybody knows your name.

According to USA Today, Target plans to serve liquor in a store slated to open in Chicago in October 2015.

While a number of Target stores sell packaged alcohol products, this marks the first time Target would also serve liquor for customers to consume inside the store. Target has applied for permits to both sell alcohol for take-home purchase and for in-store consumption for the Chicago store.

As Target moves to reimagine the shopping experience for customers who visit its stores, the retailer has applied for two liquor licenses for a future store in Chicago.

USA Today reports that the company has applied for packaged goods and consumption on premises licenses.

The retailer may be trying to follow the lead of Kroger, Duane Reade and other retailers looking to expand their alcoholic offerings, which could pose operational challenges at these stores.

Cincinnati – Retailers seeking to attract back-to-school shoppers should make sure they are well schooled in the ins and outs of providing good customer service.

A new LoyaltyOne, Verde Group survey of 2,500 U.S. consumers shows that efficient service, more than price or product availability, drives store loyalty and repeat purchases for shoppers with kids younger than 18 at mass merchandise stores such as Walmart, Target and Staples.

Minneapolis -- Salads and fancy pizza will soon be on the menu at a very limited number of Target locations.

Starting in October, the retailer plans to test  fast-casual concepts in some 14 stores as it responds to customers looking for higher-quality food and more of a café atmosphere, USA Today reported.

Salads and fancy pizza will soon be on the menu at a very limited number of Target locations.

New York -- Target Corp. is getting rid of its CityTarget and TargetExpress signage, but it is definitely keeping its flexible format store strategy.