Target explains chip cards to customers

New York -- Target Corp. has finished EMV conversion at the point-of-sale. And the retailer is letting customers in on the news.



The chain has posted an article, “Chip Cards at Target: Five Things You Need to Know Before You Check Out,” and related video on its blog.



In the posting, Target gives customers some advice for using chip cards, including that they leave the card in the card reader until prompted to remove it.



As for Target’s branded card (the REDcard), it isn’t available as a chip card yet, but soon will be. The retailer says it has teamed up with production vendor Gemalto to replace its credit and debit REDcards between now and next spring with chip-and-PIN cards.



The company also seeks to reassure customers about the security of the cards, noting that chip cards “use some of the best credit and debit card security technology available today.”