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Sears, Target Get 'Smart'
Retailers open spaces dedicated to the connected home
Sears and Target have looked into the future (a future that some would say is already here) of residential living, and it’s “connected.” The two retailers have both opened spaces that showcase the concept of the connected home — a house where, put simply, appliances and accessories come with digital sensors that connect to the Internet and can be controlled from anywhere via a smartphone.
These so-called “smart” devices span a range of categories, from washers and refrigerators to safety and -
Listen Up
Facebook and Twitter don’t have the power to move mountains (not yet anyway), but one thing is certain: Retailers are not only listening to the conversations going on out there about their brands, but, increasingly and when it makes brand-sense, acting on them. At least the smart ones are.
Consider Topshop. The global fashion retailer came under fire for using ultra-thin mannequins in its stores.

