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ECRM: Retail circular advertising trends, August 2014
ECRM compared retail circular advertising in August 2013 versus August 2014 and noted trends occurring across top retail chains. Back-to-school season was in full swing, yet the drug retailers took opposite approaches to their promotions. Walgreens featured multiple BTS promotions on each of its front pages both this year and last. On the other hand, CVS’s front pages did not feature any traditional school/office supplies, instead focusing on the cosmetics category in three of its four August 2014 circulars.
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Twitter takes on e-commerce, tests Buy button
Twitter is taking a page from Facebook and testing its own Buy button, which will allow users of the social media platform to purchase products directly from Tweets.
According to group product manager Tarun Jain, a small percentage of U.S. users will see some Tweets from its test partners featuring the Buy button. That percentage will grow over time, depending on users’ response.

