Target, Inc.

Target is trying to increase its appeal with Hispanic shoppers by launching a new marketing campaign focusing on customs that are unique to many Latino communities.

The campaign, called “Sin traduccion,” or “No translation,” will feature two television ads, as well as digital and in-store components.

According to Ad Age, the campaign is meant to be a celebration of moments, traditions and emotions that are treasured by many in the Hispanic culture and spark a larger conversation with the community.

New York -- Target Corp. plans to cut “several thousand” jobs, mainly at headquarters, during the next two years and invest $1 billion in technology and supply chain in 2015 as part of an ambitious and wide-reaching plan to transform its business for a digital age. (Target expects to invest between $2 and $2.2 billion in total capital expenditures in 2015.)
 

New York -- Nike will open its first clearance store location in New York City at The Shops at Sky View Center in Flushing, New York.

The 15,000-sq.-ft. Nike Factory Store is slated to open April 2 on Level B of the 700,000-sq.-ft. shopping destination.

Madison, Wis. -- Two locally owned businesses – Mes Amies and Waxing the City – will join the tenant lineup as part of the redevelopment of Hilldale shopping center, located in Madison, Wisconsin.

Women’s apparel boutique Mes Amies will open this summer, a relocation from Chicago. And waxing and personal care studio Waxing the City will make its Wisconsin debut with the Hilldale store, also slated to open summer 2015.  

Pleasant Prairie, Wis. -- Mid-America Real Estate Corporation’s Investment Sales team recently brokered the sale of The Plaza at Prairie Ridge located in Pleasant Prairie (Kenosha County), Wisconsin. The 9,035-sq.-ft. three-tenant center was purchased by Mark Cosenza, VP of Oak Brook, Illinois-based Inland Real Estate Acquisitions, Inc. The seller was Milwaukee-based Evo Properties, LLC.
 

MINNEAPOLIS — Target closed out a “year of transition” and is now looking to the future as it sharpens its focus on key priorities, including digital, smaller formats and wellness.

Minneapolis -- Target on Wednesday reported a net loss of $2.6 billion (pre-tax loss of $5.1 billion) in its fourth quarter due to the impact of its exit from Canada, compared to a $520 million gain year-ago period. However, the chain’s adjusted earnings came in at $1.50 per share, beating Wall Street estimates of $1.46 per share.

Target’s sales increased 4.1% to $21.8 billion, also better than expected, on increased store traffic and online growth. It was the chain’s best sales growth in three years.

Minneapolis – Target Corp. reportedly thinks having a range of organic products matters. According to the Minneapolis Star-Tribune, Target has selected 31 new brands to participate in the second year of its “Made to Matter” program, which promotes new sustainable, organic and natural goods.