PGA Tour Superstores improve ops efficiency with SAP

Roswell, Ga. – PGA Tour Superstores plans to improve operational efficiency and prepare for future growth using the SAP HANA business intelligence platform and the new SAP Customer Activity Repository application.



In an Oct. 8 session at the SAP Retail Forum 2013 in Dallas, Stephen McDonnold, CIO of PGA Tour Superstore, explained how his company and Cognizant Technology Solutions are working with SAP to create an IT environment supporting maximum operational efficiency.



“We had an antiquated data model,” said McDonnold. “There were different results from different tables. Probably not horribly wrong, but an end-to-end solution gives you one answer.”



PGA Tour Superstore runs SAP 2.3 and manages all operations with SAP technology except front-end e-commerce, which the retailer runs with a RedPrairie application. Its loyalty program is handled by a Cognizant solution integrated with SAP databases.



The retailer seeks to further improve operational efficiency by implementing a cloud-based HANA business intelligence platform that will officially launch in May 2014 as part of a two- to three-year venture. The platform will initially be hosted in Germany but eventually migrate to a North American hosting location. HANA will enable PGA Tour Superstore to adapt best practices across the organization and also prepare for a 25% store growth trajectory planned for the next few years.



The platform will also support a rollout of the Customer Activity Repository, which brings together customer, sales and inventory information from siloed applications, as well as SAP Planning for retail. Because golf manufacturers release entirely new product lines so frequently, the retailer plans to replace sales history data used for analysis every year.