Concerns about channel conflict once kept brands from selling to direct to consumers, but not anymore. Branded suppliers selling direct is one of the biggest trends in retail and the shift is creating new growth opportunities for consumer goods companies.
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Cartridge World looks to app for new revenue stream
Specialty ink and toner retailer Cartridge World has a limited product offering, but that isn’t stopping it from thinking big or getting creative. The McHenry, Illinois-based chain currently has more than 400 North American and 1,000 international stores, and intends to have more than 3,000 total stores by 2019. To help boost sales beyond its existing assortment and store base, Cartridge World is launching a mobile application called PrintWorld. -
Survey: The more channels the better for marketers
When it comes to marketing, retailers should adopt a truly “omnichannel” approach.
According to a new consumer survey from digital marketing firm Fluent, “The Omnichannel Advantage,” consumers who are reached through a greater number of channels make in-store and online purchases from their favorite retailers more frequently.

