Rent-A-Center upgrades e-commerce platform

An end-to-end e-commerce solution now enables Rent-A-Center visitors to shop online from their desktop, laptop, or mobile device.



Rent-A-Center’s new platform enables guests to choose from more than 73 available products, primarily consumer electronics. The new solution also gives shoppers the option to complete an online form to obtain pre-approval to rent from within one of Rent-A-Center’s approximately 2,600 store locations.



Once approved, customers’ path-to-rental is a more efficient and streamlined in-store experience since their pre-approval information is already loaded into Rent-A-Center’s database, the company said.



“E-commerce is attracting customers who appreciate the new option to shop and complete sales transactions online, and then have products delivered to their homes,” says Robert Davis, CEO. “In fact, more than 70% of our online customers are shoppers who are either new to Rent-A-Center or who have not done business with us in over one year.”



Since the platform went live, the chain has seen demand “for the latest Sony and Microsoft gaming systems, Sony, LG and VIZIO TVs, Samsung smartphones, as well as laptops from ASUS and Toshiba,” said Angela Yochem, the chain’s CIO and senior VP — information technology.



“Enabling digital business is key to our strategy as we continue to expand our product offerings and enhance our customer interactions,” she added. “Since our customers engage with us across all channels, this type of innovation expands our ability to serve our customers, deepen those relationships, and to reach new customers in the ever-evolving market.”