Exhibitor to share ‘experiences’ at NRF’s upcoming Big Show
Deena M. Amato-McCoy
One technology provider is forgoing a traditional show floor exhibit to illustrate how innovation will drive the next-generation retail experience.
While its booth will be constructed out of two stacked shipping containers, the space will house a mock store using digital innovations, including iQmetrix Endless Aisle, Samsung Gear VR and Gear 360 video. These three solutions will guide attendees through a variety of experiences, including a surf shop using a virtual reality demo that allows consumers to test out surfboards, and a separate experience enabling attendees to sit in and customize a car.
The vendor will also discuss case studies from Samsung, tentree, and a major shoe retailer, among others, to show how solutions ranging from endless aisle and digital signage, to point-of-sale, metrics, and payments can work together to enhance the in-store experience, the company said.
“Not only will our booth be unlike any other, but the solutions we’re able to present will truly help retailers fix, what for many, is a broken in-store experience,” Christopher Krywulak, president and CEO, iQmetrix.
The annual NRF conference and convention will set up shop at Jacob Javits Center in New York City Jan. 15-17.