Sam's Club

The smallest of small businesses are feeling good about 2015 which is good news for Sam’s Club as it appeals to the key member segment.

Microbusiness owners, defined as companies with five or fewer employees, are feeling better about their ability to maintain or grow their personal income in 2015, according to the Sam’s Club/Gallup Microbusiness Tracker survey of more than 1,000 businesses.

Cary, N.C. – SAS Institute Inc. has recently completed rollouts of CRM, logistics and marketing solutions at several European retailers. For example, Milan, Italy-based online wine retailer Wineverse chose SAS Visual Analytics to increase customer insights and reduce supply chain costs that result in greater customer satisfaction.

Belmont, Mass. – To ensure coupon redemption, retailers may want to take a mobile approach. A recent study of retailers using CodeBroker mobile marketing solutions showed CodeBroker mobile coupons, ranging from in-app to on-demand offers, resulted in redemption rates as high as 50%.

The study also showed that multi-channel promotions are highly effective in increasing redemption rates, while on-demand offers, in which consumers request a coupon, have the highest average rate. Other key findings include:

Unilever is trying to grow sales of men’s skin care products by targeting fathers with innovative workshops at Sam’s Club.

Dove Men+Care and Family First's national nonprofit fatherhood program, All Pro Dad, will present All Pro Dad in-Club interactive workshops at 60 Sam's Clubs in the Top 30 markets across the country on Jan. 17.

Jet and Boxed are two online retailers taking aim at the warehouse club channel and drawing increased funding from venture capitalists who believe the channel is vulnerable.

New York-based Boxed has raised $33 million and operates three physical warehouses in the Northeast that shoppers interact with digitally. It does not charge a membership fee.

Jet charges a membership fee and functions more like a marketplace by providing a platform for third party sellers.

Sam’s Club is taking its efforts to help and recognize small businesses to a new level with a $700,000 grant to SCORE.

The American Small Business Championship through SCORE will award 102 small businesses, two in every state and the District of Columbia, for their sacrifice and dedication to the success of their business. The Small Business Champions will receive a $1,000 Sam's Club gift card, an all-expense-paid trip to a training event, SCORE mentoring for one year, and promotion throughout the year to showcase each Champion's story.

While Obamacare remains a contentious issue, Sam’s Club has quietly administered free health tests to nearly one million people and plans to continue its ambitious screening program in 2015.

The first of the monthly screening events takes place Jan. 10 from 11 a.m. to 3 p.m. at Sam’s Club 598 locations that contain a pharmacy. Ten screening events are planned for the remainder of the year and held on the second Saturday of each month.

Sam’s Club is hoping the popularity of author Nicolas Sparks translates to would-be furniture buyers as the warehouse club has launched a new furniture line with a design aesthetic inspired by Sparks’ latest novel.