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Costco stuns shoppers with 4K marketing solution
Costco hopes to sell more high-definition televisions and merchandise in clubs after going live with its revamped Costco TV Network.
The warehouse club leader deployed 4K technology to its existing in-warehouse TV network in a move designed to boost sales of televisions and help brands who use the network’s promotional capabilities better connect with shoppers. Powered by PRN, a division of Stratacache and longtime Costco partner, the TV network is in all 487 of the retailer’s U.S. clubs.
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Drive sales by cracking SMS code
Almost every major brand has experimented with SMS marketing services. Some programs have been wildly fruitful while others were abandoned after only a few months. Having seen both small and large retailers implement successful mobile marketing programs, there is little doubt that SMS can drive customer engagement and increase revenue.

