-
5 new imperatives for retail CMOs
Talk about a perfect storm. As if the role of the CMO isn’t changing fast enough in all industries, the retail industry itself is undergoing major disruption and rapid transformation. As a result, retail CMOs certainly have their work cut out for themselves.
While by no means a comprehensive action plan, this article addresses five key imperatives that sit squarely in the eye of this storm.
-
Moody’s is wild for Walmart Neighborhood Market
New York -- Walmart’s Neighborhood Markets format offers a compelling source of new sales growth for the nation’s largest retailer, according to a report by Moody’s.
Despite strategic shifts to compete more successfully with the company, traditional supermarkets will feel the pressure as Walmart moves to increase its already dominant share of the US grocery segment.

