Recreational Equipment, Inc. (REI)

Columbus, Ohio — Steiner + Associates, The Georgetown Co. and Limited Brands have broken ground on Easton Gateway, a 54-acre addition to Easton Town Center.

Nearly 15 years after Easton Town Center opened, Easton Gateway will introduce a number of noteworthy additions to the master-planned community, including new brands and big box retail.

Seattle -- REI will open a store in Southlake Texas, in fall 2014. The 22,000-sq.-ft. store, at Park Village, will include a bike shop offering expert assembly and repair services, and provide outdoor-related classes and presentations.

By Christian Davies, [email protected]

Meet the most complex shopper of all time – Generation Z. By 2020, today’s 14-19 year olds (Gen Z) will be the largest group of consumers worldwide, making up 40% of the U.S., Europe and the BRIC countries, and 10% in the rest of the world. The needs and behaviors of this group will influence the future of mainstream retail.

Seattle -- REI announced it will open a 22,000-sq.-ft. store at Keizer Station, Keizer, Ore., this coming spring.

“REI prides itself on expert employees and quality products that enhance anyone’s trip into the great outdoors,” said Kevin House, REI retail director for the Sierra-Cascade district. “The new store at Keizer Station will extend our services and product expertise to 13,300 eager and loyal members in Salem, who previously traveled more than 30 miles to shop at an REI store.”

Seattle -- Recreational Equipment (REI) named Jerry Stritzke as the company's president and CEO, effective Oct. 1, following an extensive national search. Stritzke most recently served as president and COO for Coach, which announced his resignation, effective Sept. 2.

Seattle -- REI announced plans to open a store in Knoxville, Tenn., in fall 2014.

The 23,500-sq.-ft. store, at Papermill Plaza, will include a bike shop that provides expert assembly and repair services, and a community space to host outdoor-related classes, presentations and events.

Seattle -- Outdoor retailer REI announced Thursday it will open two new stores in the spring, one in Flagstaff, Ariz., and the other in Columbus, Ohio.

Hicksville, N.Y. -- Footlocker was the most tweeted about brand with over 50,000 posts, according to GenSent Insights’ 2013 report on Sporting Goods and Outdoor Retailers. This was more than twice the number of tweets the next closest competitors, Dicks Sporting Goods and REI (generated with just under 20,000 posts each.  

Footlocker’s digital and social media strategy includes creating such properties as Sneakerpedia (a hub for sneaker enthusiasts) Kickstagram, (a photo sharing blog) and Footlocker Unlocked (blogs, games and more).

NEW YORK — Harris Interactive has revealed the brands that Americans rank highest in brand equity. Surveying more than 38,000 American consumers, it measures the level of quality, familiarity, and purchase consideration for each brand, and then awards "Brand of the Year" status to the top-ranked brand from each category.

New York -- Kohl’s, Target, and Walgreens were named “Brand of the Year” in their respective categories in the 2013 Harris Poll EquiTrend survey.

The annual study, conducted by Harris Interactive, reveals the brands that Americans rank highest in brand equity. Surveying more than 38,000 American consumers, it measures the level of quality, familiarity, and purchase consideration for each brand, and then awards "Brand of the Year" status to the top-ranked brand from each category.