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Recreational Equipment, Inc. (REI)

  • REI's ascent continues, membership surges

    Outdoor retailer REI reached new heights in 2014 thanks to unprecedented membership growth which fueled a 4.2% same store sales increase and a record financial performance.

    The same store sales increased and addition of seven new stores helped the company increase total sales 9.9% to $2.2 billion. The company ended the year with 5.5 million active members, 945,000 of whom joined the retail cooperative in 2014.

  • Many happy returns for REI members

    Seattle – Outdoor retail co-op REI is being very “cooperative” in returning $168 million to its members. In 2014, 945,000 new members joined the co-op, taking active membership to a high of 5.5 million.

    For the year, REI reported record annual revenues of $2.2 billion, a 10% increase from 2013. When the co-op performs well, active members receive an annual 10% dividend, based on their eligible annual purchases.

  • Easton Gateway adds 13 tenants

    Columbus, Ohio - Easton Town Center, a 1.7 million-sq.-ft. “New Urban” shopping center, has announced that 13 new tenants have signed lease agreements to be included in the shopping center’s new 500,000-sq.-ft. north district, Easton Gateway. The announcement was made by Easton Town Center co-developers Steiner + Associates and The Georgetown Company.

  • DSW to open at Pembroke Mall

    Virginia Beach, Va. -- DSW Shoe Warehouse will open a new store at Pembroke Mall in Virginia Beach, Virginia. The retailer will be taking 15,040 sq. ft. of an existing Sears store.

    The lease negotiations were handled on behalf of the tenant by Divaris Real Estate, Inc.

    DSW will open fourth quarter 2015 and will be joined by Nordstrom Rack and REI in 2016.
     
     

  • REI opens at Mansell Crossing

    Alpharetta, Ga. --  Brixmor Property Group announced the opening of a 24,000-sq.-ft. REI at Mansell Crossing in Alpharetta, Georgia.  This is the fifth Atlanta-area location for the national outdoor retailer.

  • Metrics in the Matrix: Maximizing digital ad spends for retailers

    By Hyaat Chaudhary, CEO, Carbon Media Group

    At a time when the traditional separation between online and brick-and-mortar retailers is blurring, brands need to be smarter to win on the digital front. The ability to establish a presence online — and to capitalize on digital marketing and promotions driven by social media and other online tools — is no longer a luxury: it is a necessity.

  • REI expanding with three new stores

    Seattle -- REI will enter two new states in the fall, opening a store at the new Christiana Fashion Center, in Christiana, Delware, and another at the new Mills Crossing, in West Des Moines, Iowa.

    The outdoor gear and apparel retailer also plans to open a store in Virginia Beach, Virginia, at Pembroke Mall, in spring 2016.

  • What’s Your Omni-Story?

    By Jim Singer, A.T. Kearney, and Ryan Mathews, Black Monk Consulting

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