QVC makes executive appointments

West Chester, Pa. -- QVC promoted Alex Miller to the position of senior VP of digital commerce and Dave Caputo to the position of senior VP of TV production and operations.



Miller will now be responsible for the customer experience across QVC's web, mobile, tablet and social platforms.



“As a world leading multimedia retailer, QVC delivers a shopping experience that is perfectly aligned with the megatrends that are reshaping the retail industry today,” said Campbell. “Alex's deep understanding of customer behavior and his analytical skills enable us to optimize the QVC shopping experience across our highly-tailored mobile, tablet and interactive TV platforms and strengthen our multichannel offering.”



Miller will be responsible for accountability for e-commerce sales, digital experience and operations, and QVC's social shopping business.