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IBM: Online sales rise 19% pre-Thanksgiving weekend
Armonk, N.Y. - Online sales were up 18.7% the weekend before Thanksgiving (Nov. 22-23) compared to the same two-day period in 2013. According to IBM Digital Benchmark analysis, mobile traffic accounted for 48.8% of all online traffic, an increase of 24.4% year-over-year.
In addition, mobile sales accounted for 26.6% of all online sales, an increase of 23.9% year-over-year.
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Mobile mindset evident at Target
New functionality such as interactive maps, enhanced list-making and search capabilities are designed to make it easier than ever to shop Target.
Working with shopper engagement solutions provider Point Inside, Target has upgraded its mobile capabilities ahead of a holiday season in which shoppers will be more digitally engaged than ever.