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The Post Omnichannel World: Four Steps to Creating a Truly Connected Experience
By Jim Crawford
In the 1990s, when the Internet and e-commerce created a tangible link between modes of shopping that had previously been isolated (stores and catalogs), retailers struggled with how to understand, measure, and connect with shoppers in multiple ways.
It was out of this confusion that the concept of “multichannel” was heralded as retail’s saving grace, and soon, retailers were all abuzz with cross-channel shoppers.
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Kohl's invests in kids and a 5K
Kohl’s rolled out two omnichannel campaigns in January underscoring the company’s stated focus on giving back to the community.
The company says it will award $400,000 in scholarships and prizes to more than 2,500 students who have made a positive impact on their communities. Nominations for kids ages 6 to 18 will be accepted until March 13 at kohlskids.com and in stores.
