Target adds in-store navigation features to app

Minneapolis -- Target Corp. has gone live with several new in-store navigation features. The features include new interactive maps along with enhanced shopping lists and search capabilities.



Leveraging Point Inside technology, Target customers can use the app to more easily build shopping lists, find product locations and determine item availability at local stores. New features include:



• Interactive maps overlay item locations as a pin on the store map, making it easier for guests to find products as they shop.

• Shopping lists provide a product's aisle location when a guest is in store and link directly to the new, interactive maps.

• Type-ahead, auto-complete functionality allows guests to quickly add items to their shopping lists.

• Interactive Black Friday maps will provide store layouts and doorbuster locations for Target's Black Friday sale.



The new lists and maps are part of Target's recently announced overhaul of its iPhone app, which now also features simpler navigation, more intuitive user experience and one-touch checkout for online purchases with Apple Pay. Target also has recently revamped its desktop and mobile websites, and re-launched its iPad app with user-generated content from Pinterest and Instagram. Point Inside is delivering its services to Target via Point Inside's enterprise-grade mobile shopping engagement SaaS platform, StoreMode.



"We want to build mobile experiences that Target guests will love," said Alan Wizemann, VP of product for Target.com and Mobile. "We believe the new shopping lists and maps make it easier than ever to shop Target. While we've got a lot more mobile innovation to come, we look forward to guest feedback on these new experiences so that we can continue to refine and enhance them."