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  • Target beta tests Awesome Shop

    Target has unveiled a section of its website that features products that are trending on hot social media site Pinterest.

    The Target Awesome Shop is a shoppable catalog that features a curated crop of products from several lines, including beauty, each of which is among those most pinned on Pinterest in the last few days, but only if they have at least a four-star guest review.

  • Target testing Pinterest section on its website

    New York -- Target is testing a section of its website that features products popular on Pinterest.

    The Target Awesome Shop includes products from several lines, including beauty, each of which is among those most-pinned on Pinterest in the last few days. The products are mentioned only if they have at least a four-star guest review.

    The website is currently in beta testing and was put together "in a matter of a few weeks" by Target's Rapid Accelerated Development team, a small group of digital experts working for the company.

  • Saks Off 5th launches e-commerce site on Demandware platform

    New York -- Saks Fifth Avenue Off 5th has launched its first e-commerce site, saksoff5th.com, on the Demandware platform. The new site is a significant milestone in the company’s omni-channel strategy, which will also include mobile and tablet commerce and digital integration with stores.

  • IBM: Cyber Monday sales up 21%; biggest online shopping day ever

    Armonk, N.Y. - Shoppers made Cyber Monday 2013 the biggest online shopping day in history with a 20.6% increase in online sales. The latest cloud-based analytics findings from IBM show that mobile sales led the way, exceeding 17% of total online sales, an increase of 55.4% year-over-year.

    Cyber Monday also capped what IBM data indicates is the highest five-day online sales period on record from Thanksgiving Day through Cyber Monday, which grew 16.5% from the same period in 2012.

  • Adobe: Cyber Monday online sales total $2.29 billion

    San Jose, Calif. – Cyber Monday sales set a new record at $2.29 billion online, representing 16% year-over-year (YoY) growth. New Adobe Digital Index 2013 data also indicates a record 18.3% of sales came from mobile devices, an increase of 80% YoY.

    Additional data and findings of the Adobe Digital Index online shopping analysis include:

  • IBM: Cyber Monday sales to hit record, fueled by mobile

    New York -- Cyber Monday online sales are up 17.5% over the same period last year as of 6 p.m. EST on Monday, according to IBM Digital Analytics Benchmark.

    Mobile traffic accounted for 29.4% of all online traffic, up almost 62% compared to the same period last year.

    In other findings from IBM:

  • Mobile dominates on Cyber Monday

    U.S. shoppers made Cyber Monday the biggest online shopping day in history with a 20.6% increase in online sales, according to the latest cloud-based analytics findings from IBM. Mobile sales led the way, exceeding 17% of total online sales, an increase of 55.4% year-over-year.  

    Cyber Monday also capped the highest five-day online sales period on record — from Thanksgiving Day through Cyber Monday — which grew 16.5% over the same period in 2012.

  • Adobe reports record Cyber Monday sales

    Online sales on Cyber Monday increased by 16% to $2.29 billion compared to last year, according to Adobe’s Digital Index 2013, and a record 18.3% of those sales came from mobile devices — a surge of 80% compared to last year.

    Consumer shopping preferences continued to shift online with Cyber Monday being the fifth day in a row of record-breaking online sales. While “brick and click” retailers dominated Thanksgiving weekend sales, Internet retailers generated the most sales on Cyber Monday with a 42% share.

  • BDO survey: Retailers using social media as part of holiday blitz

    Chicago -- A majority (88%) of retailers are using social media as part of their 2013 holiday marketing blitz. But they still remain divided about mobile marketing, with only 38% using it this year, down from 50% in 2012.

  • IBM: Online sales up 14.5% over Thanksgiving weekend

    New York -- Overall online sales from Thanksgiving through Sunday were up 14.5% in 2013 over the same period last year, according to IBM Digital Analytics Benchmark. Mobile traffic accounted for 40.9% of all online traffic, up more than 35% percent compared to the same period last year. Mobile sales remained strong, reaching 23.2% of all online sales, up 43.7% year-over-year.

    In other findings:

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