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Executive insight: on the road to becoming a great retailer
Former Best Buy and Advance Auto Part executives are the newest members of the senior leadership team at the 2,216-store Bridgestone Retail Operations group where chairman and president Stu Crum wants to do the unthinkable.
Crum wants to eliminate the smell of rubber from the company’s stores and see the Firestone name mentioned alongside companies such as Nordstrom and Starbucks during conversations about retailers who provide a great customer service experience.
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Personalization: the New Digital Shopping Experience
A recent Infosys Rethinking Retail Survey found that 86% of consumers who have experienced personalization technology while shopping have admitted that it has influenced their purchasing decisions. Moreover, 69% of consumers responded to the study stating that consistency of customer service across physical and online stores was of importance to them.