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Nordstrom partners with Hollywood celeb on wellness pop-up
Nordstrom is welcoming its newest retail curation — one that is centered on wellness. The department store chain is creating an experience around goop, the modern lifestyle brand founded by Gwyneth Paltrow, through its Pop-In@Nordstrom concept — an ongoing series of themed pop-up shops. Pop-In@Norstrom, which was developed and curated by Olivia Kim, VP of creative projects at Nordstrom, is designed to feature a different brand of new, often exclusive merchandise every four to six weeks. -
The top retail and apparel ‘conversation starters’ are…
When shoppers talk about brands, they usually do it offline. That’s according to a study by Engagement Labs that measured the performance of 60 brands with respect to social media and word of mouth conversations. Amazon came out on top in the retail and apparel category, followed by Nike and Nordstrom.

