New York & Co.

Hudson's Bay Company has appointed a veteran retailer to be its chief marketer.

Outdoor retailer REI is setting up shop in a fast-growing gym niche.   REI and Momentum TM Indoor Climbing are launching REI Co-op Climb, which will serve as a hub for climbing gear, programming and events at each of Momentum’s new climbing gyms. Expert instructors from REI’s Outdoor School will help Momentum members and guests gain skills and confidence through gym to crag classes.   

Popular CBS reality show “Undercover Boss” will kick off its upcoming season with back-to-back one-hour episodes on Dec. 21 featuring two CEOs of national retailers.   The show’s first hour will feature Sharon Price John, president and CEO of Build-A-Bear Workshop, who will learn how building bears and other furry animals isn't all fun and games. For a video preview, click here.  

New York & Company appointed Michelle Pearlman as executive VP, e-commerce and chief marketing officer.   Pearlman, a member of the company’s board of directors since 2011, has resigned from her duties as a director to lead the company’s omnichannel strategy. In her new role, she will be responsible for the apparel retailer’s e-commerce business, as well as all marketing and visual aspects of the chain’s integrated omnichannel strategy.  

Shoppers will soon be able to get a reward by walking in to a New York & Company store.   Shopkick, a leading shopping app, announced a partnership with the women's apparel and accessories retailer. Customers can now earn “kicks” for walking in, visiting the dressing room, and making purchases in more than 170 New York & Company stores nationwide.  

While some retailers focus on the promise of the Store of Tomorrow, others are using leading-edge technologies to deliver the Store of Today — offering unparalleled customer experience that drives satisfaction, traffic, frequency of visits, and sales. How do they do it?

Specialty apparel retailer New York & Company plans to convert even more of its nearly 500 stores to an outlet format following a strong finish to the year.

The retail industry is not lacking for new concepts — new players are constantly entering the market, both online and offline. But breaking through and establishing a record of success is another matter entirely. In this special section, Chain Store Age presents the winners of its first-ever Breakout Retailer Awards, brands that have crossed the “newbie” line and are on track for growth in the coming years.

Springfield, Va. -- PREIT announced that Springfield Town Center in Springfield, Virginia, has recorded $505 PSF in sales for tenants less than 10,000 sq. ft. open during the center's first full year of operation, 18% above the company's portfolio average as of September 30, 2015.

The newly redeveloped 1.35 million sq. ft. regional mall was acquired by PREIT March 2015 and celebrated its grand re-opening in October 2014 after undergoing a dramatic renovation and rebranding.

Specialty apparel retailer New York & Company is targeting social media-savvy young women with a new promotional campaign that brings jeans into the digital realm.

New York & Company is promoting its new line of Soho jeans with a rich media campaign featuring American Idol alum Jennifer Hudson. Through the trends section of its main e-commerce site (avoiding any content silos), New York & Company displays images of Hudson that can bring the customer directly to a product page for purchase.