New York & Co. names Sears, Ann Taylor vet to head up marketing and online

New York & Company appointed Michelle Pearlman as executive VP, e-commerce and chief marketing officer.



Pearlman, a member of the company’s board of directors since 2011, has resigned from her duties as a director to lead the company’s omnichannel strategy. In her new role, she will be responsible for the apparel retailer’s e-commerce business, as well as all marketing and visual aspects of the chain’s integrated omnichannel strategy.



During her 20 year career, Pearlman has focused on retail, consumer, marketing, and e-commerce. She has held various leadership roles throughout her career, including senior VP, president of the jewelry business unit for Sears Holdings Corp., and executive VP with Ann Taylor.



Prior to Ann Taylor, Pearlman served as an associate principal with McKinsey & Co. where she focused on retail and consumer products.