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Specialty retailer uses beacons to reward customers
Shoppers will soon be able to get a reward by walking in to a New York & Company store. Shopkick, a leading shopping app, announced a partnership with the women's apparel and accessories retailer. Customers can now earn “kicks” for walking in, visiting the dressing room, and making purchases in more than 170 New York & Company stores nationwide. -
Rochester mall to make historic change
The Marketplace Mall located in the Henrietta area of Rochester, New York, will convert to an outlet center. The mall will undergo capital improvements, remerchandising of the retail mix, and will be rebranded as Marketplace Outlets. This is a first-of-its-kind full conversion of an enclosed regional mall to an outlet center.

