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Macy’s is out to prove that bigger is better again this July 4 by sponsoring a fireworks display so massive that barges positioned at two locations on the East River in Manhattan are required to launch 40,000 shells.

The 39th annual pyrotechnic extravaganza is scheduled to last 25 minutes and be seen live by an estimated three million people from viewable locations along the shorelines of Manhattan, Queens and Brooklyn.

One of Macy’s most glittering promotional events will be back this Fourth of July, and it will be bigger and bolder than ever.

Macy’s and New York City Mayor Bill de Blasio announced this week that Macy’s will once again sponsor the nation’s largest Independence Day pyrotechnic display. This year Macy's is expanding the event to two locations. The show will begin at approximately 9:20 p.m. and dazzle the shorelines of Manhattan, Queens and Brooklyn.

A British charity has brought its highly successful fundraising event across the pond, with a lot of help from Walgreens.

For the third year in a row, Macy’s is asking shoppers to donate to America’s veterans – but this time there’s a selfie involved.

Macy’s is teaming up with Got Your 6 on a new charitable program, which kicks off with an innovative social media campaign, #AmericanSelfie, a “Got Your 6 Saturday” savings pass, and a commercial spot with Emmy Award-winning host and producer, Ryan Seacrest.

New York - Macy's will once again run its "American Icons” omnichannel promotion, from May 13 – July 4. The campaign will kick off with #AmericanSelfie, a social media initiative inspiring customers to share photos of what America means to them.

Chain Store Age traveled west to Las Vegas for its 51st annual SPECS conference, which was held at the Sands Expo at the Venetian/Palazzo.

Apple Inc. CEO Tim Cook said the launch of the company's new watch has been "overwhelmingly positive" just as another seemingly unstoppable surge of iPhone and App Store sales helped Apple Inc. post a 33% increase in profit for the second quarter, setting a record for its best March quarter ever.

New York -- A major new credit agreement has been secured by the 262 store Hancock Fabric chain with Wells Fargo Capital and the newly formed Great American Capital Partners subsidiary of B. Riley Financial.

The new financing deal, executed a year and a half before an existing credit facility was due to expire, provides the struggling Hancock Fabric chain with a new five year, $100 million asset-backed credit facility from Wells Fargo and a $17.5 million term loan from Great American.