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Reebok gets 'Freaky' with new campaign
Reebok is pushing the envelope once again with a bold new digital marketing campaign.
At the heart of the retailer’s digital campaign is the “Be More Human Experience,” an online destination where fitness enthusiasts can challenge and define what it is to be human.
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Sears an ‘enormous loser’ this holiday
Former top Sears executive Mark Cohen is at it again with harsh words recently about Sears holiday performance and long term viability.
Cohen, former chairman and CEO of Sears Canada turned teacher at Columbia’s business school, appeared on CNBC to share his views on a holiday season with top line growth that appears to have exceeded earlier forecasts.
“Sears again is going to be an enormous loser,” Cohen said.
