Microsoft

Which brands will break new ground, fall from grace, or overcome obstacles in 2016? Here’s my list of brands to watch in 2016. Since I couldn’t narrow the list to a handful as I’ve done in past years, I decided to expand the list to 26, one for each letter of the alphabet.

So here’s a brand-builder’s almanac for the coming year:

Microsoft introduced its HoloLens interactive 3-D virtual reality platform at the beginning of 2015. So far, it has not entered wide use among consumers or businesses.

According to The Verge, Microsoft is promoting HoloLens with a HoloLens Experience Showcase live demo area in its New York flagship store.

Read more by clicking here.

One well-known technology provider takes the top spot in installed worldwide revenue for both retail software and retail software-as-a-service (SaaS).

According to a new study from IHL Group, “Total Retail Software Market,” Microsoft is ranked number one in both categories. IHL estimates the total worldwide retail software market is currently worth $44 billion and will grow 48% in the next five years. Microsoft’s share of retail software is estimated at $5.98 billion in installed revenue.

Dan Berthiaume, senior editor of Chain Store Age, recently participated in a one-hour panel discussion, “Game-Changers 2016 Predictions – Part 1,” sponsored by SAP as part of its “Coffee Break with Game-Changers” Internet radio series.

So many new stores, so little space. Here are my top faves of the year:

RANDOM NOTES: Microsoft made its Manhattan debut with a 22,369-sq.-ft. flagship on Fifth Avenue — its largest location yet. Designed in collaboration with Gensler, the store has a striking, all-glass facade that provides a full view of the contemporary, multi-level interior. High-definition video walls and digital signage are featured throughout the space, streaming video, images and information. A two-story video wall is located behind an “answer desk,” where shoppers can receive assistance and training. ...

The influx of new retail into New York City, from brands both familiar and ones new to our shores, continued unabated in 2015. Everyone has their favorites. Here are mine:

Flying Tiger

Microsoft made its Manhattan debut with a 22,369-sq.-ft. flagship on Fifth Avenue — its largest location to date.

Six years in the making, the store puts a spotlight on the software giant’s ever-expanding product line, and boasts the first-ever in-store display for Microsoft Surface Hub.