Microsoft

A shakeup in the executive ranks is reportedly occurring at Kohl’s.

According to AdAge, Will Setliff, executive VP of marketing at the department store chain, is resigning his position the week of April 11. There has been no press release from Kohl’s or Setliff and surprisingly little coverage of his career shift outside of AdAge.

By now, everyone has heard the adage “the store is the center of omnichannel” and seen the statistics showing that physical stores account for about 90% of retail sales. So clearly brick-and-mortar stores are as relevant as ever.
 
Well, yes and no. Brick-and-mortar stores can be relevant as ever, but only if they offer modern technological amenities expected by today’s customers. Here are three ways to make sure consumers see your stores as central to their omnichannel shopping activities.
 

By now, everyone has heard the adage “the store is the center of omnichannel” and seen the statistics showing that physical stores account for about 90% of retail sales. So clearly brick-and-mortar stores are as relevant as ever.

Well, yes and no. Brick-and-mortar stores can be relevant as ever, but only if they offer modern technological amenities expected by today’s customers. Here are three ways to make sure consumers see your stores as central to their omnichannel shopping activities.

Lowe’s Companies Inc. is expanding its use of augmented and virtual reality to help customers truly “visualize” home improvement projects.

A major experiment is set to begin soon on the campus of the University of Arkansas that could determine how retailers use robots, also known as autonomous terrestrial drones, to make deliveries.

Beginning April 1, London-based Starship Technologies will be turning heads on the rolling hills of the University of Arkansas campus as an important experiment gets underway to gauge human interaction with autonomous land-based vehicles.

Even if overuse of the words disruption and transformation hadn’t diluted their meaning, they would still come up short when describing global economy altering trend envisioned by some that could have a devastating impact on consumer spending.

The term “impulse buy” has a negative connotation to many. Picking up that guilty pleasure snack in the checkout line at the supermarket, that gadget you don’t really need, or those shoes that are on sale all qualify.

The American Dream mall will encompass three million square feet when it opens in northern New Jersey in 2017 and occupying 100,000 sq. ft. of that space will be fashion retailer Primark.