Microsoft, New York City

Microsoft made its Manhattan debut with a 22,369-sq.-ft. flagship on Fifth Avenue — its largest location to date.



Six years in the making, the store puts a spotlight on the software giant’s ever-expanding product line, and boasts the first-ever in-store display for Microsoft Surface Hub.



The store, designed in collaboration with Gensler, has a striking, all-glass facade that provides passers-by a full view of the contemporary, multi-level interior. An upfront digital wall, 40 ft. wide by 20 ft. high, displays artistic imagery that complements the building's architecture and facade.



High-definition video walls and digital signage are featured throughout the space, streaming video, images and information. A two-story video wall is located behind an “answer desk,” where shoppers can receive assistance and training. And in a fun feature, customers can play Xbox One on video walls while surrounded in directional sound.



Two theater spaces are available for training sessions, community programs and other in-store events.