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Apple and Google top Interbrand’s Best Global Brands ranking
New York -- For the second year in a row, Apple ranks as the most valuable brand in the world, followed by Google, on Interbrand’s 15th annual Best Global Brands Report. Apple was valued at $118.9 billion, up 21% over last year, while Google was valued at $107.43 billion, up 15%. Rounding out the top five were Coca-Cola, IBM and Microsoft. It was the first time in the history of the Best Global Brands report that two global brands – not just one – had a brand value that exceeded $100 billion.
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10 Things Retailers Can Do Now to Fund IT Innovation in 2015
By Jon Winsett, NPI
As we barrel towards the holiday season, few retail IT executives have as much time as they’d like to work on the challenges that will be waiting for them in first quarter 2015 — including limited funding for IT innovation. Retailers are projected to spend more in the coming year, but nearly three-quarters of that budget will be committed to maintaining the status quo. That leaves little to fund game-changing new IT initiatives that can drive competitive advantage, customer loyalty and profits.
