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Toys’R’Us unveils its 2014 #TRUHotToyList


Just as retailers like Walmart and Target unveil their top toy lists ahead of the holiday shopping season, Toys“R”Us has revealed its 2014 Holiday Hot Toy List. The annual list of 36 items is determined by Toys“R”Us play experts and packed with a wide range of brand new toys and games.

“We take great pride in providing parents and gift-givers with a reliable and definitive shopping list that they can use as a starting point to help ensure kids will be smiling from ear-to-ear when they open their presents on Christmas morning,” said Richard Barry, EVP, chief merchandising officer, Toys“R”Us. “Our team of toy experts has a proven track record of predicting what are expected to be the most coveted toys each holiday season. By sharing our unique toy insights, while offering compelling services and savings opportunities, including the introduction of free online layaway and our new Rewards“R”Us loyalty program with “R”Us credit card incentives, we’re determined to help make holiday gifting easy for our customers.”

Among the 36 items named to the Toys“R”Us holiday list are what the retailer refers to as the “Fabulous 15,” and which it expects to be the most sought-after and anticipated items of the holiday season:

Charmazing Color Me Up! from Wooky Entertainment Inc.

Disney Frozen Snow Glow Elsa from Tolly

Doc McStuffins Get Better Talking Mobile from Just Play

FurReal Friends Get Up and Go Go My Walkin’ Pup from Hasbro

Hot Wheels Street Hawk Remote Control Flying Car from Mattel

Imaginext Battle Rover by Fisher-Price

LeapTV from LeapFrog

LEGO FUSION Town Master from LEGO Systems Inc.

Little Live Pets Bird Cage Love Birds Double Pack from Moose Toys

MAX Tow Truck from JAKKS Pacific, Inc.

Mutant Mania Mutant Masher from Moose Toys

Skylanders Trap Team from Activision Publishing, Inc.

Teenage Mutant Ninja Turtles Stretch ‘N’ Shout Leonardo from Playmates Toys

TRANSFORMERS Stomp & Chomp GRIMLOCK from Hasbro

Zoomer Dino (Onyx) from Spin Master

From now through the holidays, Toys“R”Us plans to engage its consumers via social media, and will be encouraging them to share their top picks from the #TRUHotToyList on Facebook, Twitter, YouTube and Instagram. As part of the company’s ongoing “C’mon, Let’s Play” brand marketing campaign, customers are also encouraged to share how toys inspire them in their everyday lives using #LetsPlay. Shoppers are asked to visit and follow @ToysRUs on Twitter to find deals on hot toys, information about popular items and ask the company’s toy experts for advice in selecting perfect playthings for the children on their holiday shopping lists. The retailer is also engaging shoppers via Pinterest at, where they’ll find a dedicated #TRUHotToyList board.

While the company will feature items named to the Holiday Hot Toy List in print and digital advertisements throughout the season, beginning in October, customers will find the Fabulous 15 in the company’s dedicated “Here’s What’s Hot” shop at the front of all Toys“R”Us stores nationwide. As the season progresses, new toy introductions and trending products will be featured within the shop to provide shoppers with easy access to great gifts, without the guesswork.

Those eager to shop the items featured on the Toys“R”Us Holiday Hot Toy List online can go to the dedicated landing page In addition, the company’s new online Gift Finder allows shoppers to browse a vast array of playthings grouped by age, toy category, current promotions and more.

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