Luxottica Group

LensCrafters is launching the second season of a promotional experience on the popular Roblox immersive gaming platform.

Luxottica Group, the leading eyeglass retailer with multiple U.S. store banners, has entered into a deal that would create a global giant in the optical industry.   Luxottica, whose brands include LensCrafters, Sunglass Hut, Oliver Peoples, and Pearle Vision, will merge with lens-maker Essilor International of France in a deal valued at $49 billion. The merger brings together the industry’s largest manufacturer with its leading retailer.    

Google is finally shutting down efforts to promote Google Glass as a consumer device.

Back in April 2015, Google said it would partner with Luxottica Group to create a more user-friendly version of the connected eyewear. This announcement followed Google’s decision to essentially putting Google Glass on hiatus in January 2015. However, consumers never took to Google Glass, and after releasing an initial flurry of apps, retailers never really did, either.

Retailers have one less form factor to consider in their wearable connected device strategies. According to Gizmodo, Google is officially ending all support for its Google Glass connected eyewear device in the consumer market. This ends plans to relaunch Google Glass among consumers in partnership with Luxottica Group that were announced in April 2015, although Google is still promoting Google Glass as a workplace tool. [Gizmodo]

Macy’s may be cutting back on the number of department stores in its portfolio, but the company is moving ahead with brick-and-mortar growth in other areas.

Over the next two years, Macy’s plans to open about 50 Macy’s Backstage stores in off-mall locations. The roll out builds on the launch of the off-price format this past September.

Milan, Italy – No matter how popular a company’s products might be, if they can’t reach consumers they won’t sell.

Global eyewear retailer Luxottica Group is recognizing this basic business fact with a new strategy to substantially increase distribution capacity in the U.S., China and Italy.

Milan, Italy – Google Glass may not be dead, after all. According to the Wall Street Journal, global vertical eyewear retailer Luxottica Group is partnering with Google to release a new version of Google Glass in the near future.