Luxottica sees distribution capacity as crucial

Milan, Italy – No matter how popular a company’s products might be, if they can’t reach consumers they won’t sell.



Global eyewear retailer Luxottica Group is recognizing this basic business fact with a new strategy to substantially increase distribution capacity in the U.S., China and Italy.



During a recent conference call with stock analysts, Luxottica CEO Massimo Vian said the company will double the size of its 183,000-sq.-ft. Atlanta facility. Luxottica also plans to open a new distribution center in China and expand distribution capacity in Italy.



Currently, Luxottica operates distribution centers in Atlanta as well as Ontario, California; Dongguan, China; and Sedico, Italy.