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Luxottica sees distribution capacity as crucial


Milan, Italy – No matter how popular a company’s products might be, if they can’t reach consumers they won’t sell.

Global eyewear retailer Luxottica Group is recognizing this basic business fact with a new strategy to substantially increase distribution capacity in the U.S., China and Italy.

During a recent conference call with stock analysts, Luxottica CEO Massimo Vian said the company will double the size of its 183,000-sq.-ft. Atlanta facility. Luxottica also plans to open a new distribution center in China and expand distribution capacity in Italy.

Currently, Luxottica operates distribution centers in Atlanta as well as Ontario, California; Dongguan, China; and Sedico, Italy.

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