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Lowe’s in deal with IMG College to reach college sports fans via social media channels
MOORESVILLE, N.C. -- Lowe’s Companies and the collegiate multimedia, marketing and licensing/brand management firm IMG College announced a national marketing agreement that helps the home improvement retailer reach college sports fans where dialogue is a game changer: official social media platforms.
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Pep Boys creates and fills chief customer role
PHILADELPHIA — The Pep Boys – Manny, Moe & Jack have appointed Thomas Carey to the newly created position of SVP, chief customer officer. In this new position, Carey will be responsible for guiding the company’s customer experience strategies and tactics, as well as leading the development and execution of its marketing strategies. Carey is expected to start with Pep Boys on Aug. 6.