Lowe's

Promotions during September saw mixed outcome with some retailers increasing the number of pages and inserts, while the rest decreased the volume of promotions. The contrasting promotional strategies among the retailers led to the overall change being minimal. 

Like August, the largest decrease was Lowes, which saw a 61% drop in number of number of pages per market and 54% decline in inserts per market. This was a result of Lowes not having promotions in the second and third week of both August and September.

MOORESVILLE, N.C. —  Following a disappointing second quarter and a pledge to improve going into the second half of the year, Lowe's has launched a new brand strategy to help better position itself as a market leader in home improvement retailing. The company's new tagline, "Never Stop Improving," will replace "Let's Build Something Together," in a new advertising campaign that launched Monday.

Lowe's has announced a restructuring in both in-store operations and merchandising organizations that will thin the ranks of its management and consolidate both its regions and divisions.

Lowe's merchants have been reorganized into two product divisions, each led by a senior VP/general merchandising manager. Both will report to executive VP merchandising Robert Gfeller Jr. 

Troy Dally, previously SVP/GMM hardlines/building products, will lead the new building and outdoor products division.

Concord, Calif. -- Jacksonville, Fla.-based Regency Centers said it has leased space to two new restaurant tenants at Clayton Valley Shopping Center, located in Concord, Calif.

Five Guys Burgers and Fries has leased 2,400 sq. ft., and Dickey’s Barbecue Pit will open fall 2011 in a 1,740-sq.-ft. space.

The 260,000-sq.-ft. shopping center is anchored by Orchard Supply Hardware alongside national retailers such as Ross Dress for Less, Fresh & Easy and CVS/pharmacy.
 

Presque Isle, Maine -- Westport, Conn.-based Charter Realty & Development Corp. said it has arranged a lease for 25,000 sq. ft. for a T.J. Maxx store in the Aroostook Center Mall in Presque Isle, Maine.

T.J. Maxx will join Lowes, Sears, J.C. Penney and others in this project. This 525,000-sq.-ft. center is owned by Sitt Assett Management.

Charter Realty currently represents TJX Cos. for their T.J.Maxx, Marshalls, Marshalls Shoes and HomeGoods divisions in various markets throughout the Northeast.
 

Newport Beach, Calif. — Lucescu Realty said it has opened a new regional office in Phoenix, its second office outside its California headquarters. The company recently opened a Las Vegas office and plans to open a San Francisco presence by year-end 2011.

In other company news, Lucescu Realty said it completed the sale of The Promenade in Scottsdale, for $110 million.  Lucescu Realty represented the seller, a local private investor, and procured the buyer, Excel Trust of San Diego. 

Overall, the number of inserts and pages declined slightly across the retailer set in June 2011 versus June 2010.

Hoffman Estates, Ill. -- Sears Holdings Corp. disclosed in a Thursday filing that it plans to spin off its Orchard Supply Hardware Stores Corp. business as a separate, publicly traded company.