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A different kind of data breach at JCPenney
Who hasn’t prematurely hit the send button on an email? However, when it happened to a JCPenney executive who disclosed first quarter same store sales to an analyst, it begs the larger question of why the pair were even having a conversation about sales with two weeks left in the quarter.
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J.C. Penney exec accidentally discloses same-store sales growth data
Plano, Texas – A senior executive at The J.C. Penney Co. Inc. has accidentally disclosed same-store sales growth to date in the first quarter of fiscal 2015. In a filing with the Securities and Exchange Commission, Penney said the executive sent an email to an analyst including the information that same-store sales have increased 6% so far in the quarter, ending in May 2015, with the retailer expecting growth to total 3.5%-4.5% for the full quarter.

