Former J.C. Penney CEO Ron Johnson is back in the game. Johnson, who prior to joining Penney headed up Apple’s retail store operations for nearly 12 years, is launching a new company — called Enjoy — and contrary to earlier rumors, it’s not an on-demand tech-gadget delivery service. Instead, it’s a service to help online shoppers make the right product choices.
Johnson isn’t divulging much about his new start-up, or exactly what it will offer.