Kohl’s is tops for shopping for clothes in Piper Jaffray survey

Boston – Kohl’s will be pleased to hear that women love shopping for clothes there. According to a new survey from Piper Jaffray, a leading 12% of female consumers selected Kohl’s as their preferred clothing brand/store/website for spring 2015. Macy’s took second place with 9%, followed by J.C. Penney and Wal-Mart (7%) and Amazon (5%).



Kohl’s has taken the top spot in Piper Jaffray’s biannual survey since fall 2013.



Amazon was the most popular new brand/store/website women are starting to buy clothes from by a wide margin (13%) compared to second-place Kohl’s (5%). Amazon also held the top spot in fall and spring 2014, although Kohl’s was number one in this category in fall 2013. Other leading new clothes retailers included Wal-Mart (3%), Macy’s (2%) and Zulily (2%).