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J.C. Penney expands in-store Sephora partnership
Plano, Texas – J.C. Penney Co. Inc. is expanding its in-store partnership with Sephora. Starting May 1, Penney will introduce Sephora to 25 additional stores, enabling the global beauty retailer to enter new and smaller markets, while expanding Penney’s reach as a destination for beauty.
Since the exclusive partnership launched in 2006, more than 500 Penney stores now feature a full-service Sephora offering.
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Tech Bytes: Three Thoughts on the Disruptive Potential of Apple Watch
Now that the smoke has cleared from the initial release of the Apple Watch, retailers can take a more objective look at how this latest innovation in wearable technology might disrupt customer engagement and the overall customer experience. Here are three thoughts on how Apple Watch could shift the retail landscape.
Small Screen, Big Challenge/Opportunity

