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J.C. Penney focused on omnichannel
Omnichannel initiatives are crucial to J.C. Penney’s newly-unveiled plan to drive profit and accelerate growth. In a presentation at its 2016 analyst meeting, Penney said it is seeking to boost its e-commerce and omnichannel experience, starting with a newly redesigned app that enables customers to locate items, apply coupons and access their JCPenney Rewards more easily. -
J.C. Penney announces major initiatives; sees half a billion in profit by 2017
J.C. Penney keeps getting more bullish. The retailer on Thursday outlined an array of new initiatives as part of a three-plan to drive profit and accelerate growth. The company also detailed financial goals, and said it expects to reach nearly half a billion dollars in profit by 2019.

