Google, Inc.

Now that the smoke has cleared from the initial release of the Apple Watch, retailers can take a more objective look at how this latest innovation in wearable technology might disrupt customer engagement and the overall customer experience. Here are three thoughts on how Apple Watch could shift the retail landscape.

Small Screen, Big Challenge/Opportunity

San Diego – Engaging consumers online seems like it should be easy – after all, virtually every consumer is actively online and using multiple social media platforms at this point. However, this also means that all of your competitors are also trying to engage the public across multiple online and social channels, resulting in a huge morass of digital noise. To stand out, retailers need to ensure their digital engagement strategy is consistent, timely and personalized.

New York -- A report by Financial Times revealed that eBay’s CEO John Donahoe spoke out in support of Google as the search-engine giant defends itself in an antitrust case lodged in Brussels, Belgium.

Round Rock, Texas – Retailers experienced substantial increases in POS malware attacks and also an increase in malware traffic contained within encrypted Web protocols. According to the Dell Annual Threat Report, which leverages research from Dell’s Global Response Intelligence Defense (GRID) network and telemetry data from Dell SonicWall network traffic, the Dell SonicWall Threat Research Team created 13 POS malware signatures in 2014.

St. Petersburg, Fla. -- Valpak’s new coupon app for Apple Watch will deliver watch wearers savings in a high-tech way for the traditional coupon-mailer.

The coupon app will be available for download for Apple Watch and will mark an early Apple Watch entry for coupon companies.

Milan, Italy – Google Glass may not be dead, after all. According to the Wall Street Journal, global vertical eyewear retailer Luxottica Group is partnering with Google to release a new version of Google Glass in the near future.

King of Prussia, Pa. - eBay Enterprise, an eBay Inc. company, is releasing Magento Enterprise Edition 1.14.2. Magento’s new solutions include new automated product category sorting capabilities, integration of Google Tag Manager, and access to new automated functional tests.

In addition, the Magento Mobile Software Development Kit (SDK) enables retailers to create custom iOS applications, as well as provides a sample app that merchants can customize to accelerate their development.

Seattle - While Amazon is winning the battle for smartphone shoppers in America, it has yet to achieve the same dominance in at least 10 other countries internationally. This is the key finding of a monthly report from Informate Mobile Intelligence that tracked and measured consumer use of smartphones in 12 countries during February 2015.

The new report reveals shopping apps as having the highest penetration in the U.S. at 60%, followed by India at 46%. The other 10 countries measured, by comparison, only had a median reach of about 18%.