Google, Inc.

The worlds of technology and fashion continue to merge with the most recent example involving the Fossil Group’s involvement with Google for a new line called Android Wear.

Fossil Group, the $3.3 billion global fashion accessories company, said it was working with Google to support the extension of Android technology in wearable products branded as Android Wear. As part of the launch, Google also released a developer preview of Android Wear so that developers are better able to build rich wearable experiences for their existing Android apps.

Hong Kong – Chinese e-commerce platform provider Alibaba Group Holding Ltd. is reportedly planning a U.S. initial public offering (IPO). According to Bloomberg, Alibaba has received approval from Hong Kong regulators for its proposed governance structure.

By Tom Caporaso, CEO of Clarus Marketing Amazon Prime’s recent decision to raise its annual membership fee probably didn’t come as a surprise to anyone within the online retail or subscription e-commerce industries. The company had been talking about increasing its subscription fees by $20 to $40 since at least January, so the biggest news might have been the price point Amazon chose.

Issaquah, Wash. – Costco Wholesale Corp. is reportedly attempting to draw in younger customers. According to The Seattle Times, after recently missing quarterly earnings estimates, Costco is taking active steps to attract a younger shopper demographic.

These steps include piloting a same-day delivery service with Google in San Francisco, building up its social and online efforts, and increasing its offerings of organic products such as kale.

Irvine, Calif. -- Auction.com,  the world’s largest online real estate marketplace, has received a $50 million investment from Google Capital. As part of the investment, one representative from Google Capital will join the company’s board of directors and another will take a board observer position.

Google Capital has invested $50 million in Auction.com, the world’s largest online real estate marketplace. As part of the investment, one representative from Google Capital will join the company’s board of directors and another will take a board observer position.

Laguna Beach, Calif. – The new Wonder e-gift card app from Wonder Technologies Inc. is available free in the iTunes App store. Wonder allows consumers to instantly deliver e-gifts from participating retailers to anyone with an email address or mobile phone number.

The new Wonder e-gift card app from Wonder Technologies is available free in the iTunes App store. Wonder allows consumers to instantly deliver e-gifts from participating retailers to anyone with an email address or mobile phone number.

Reston, Va. -- comScore and Google are partnering to offer a real-time audience metric designed to help brand marketers easily measure campaigns across screens. After a period of testing, comScore vCE will be available to DoubleClick marketer and publisher clients, built into the widely used ad management platform.

With the path to purchase routinely involving multiple screens, comScore and Google have struck an agreement designed to simplify the ability of marketers to measure shopper behavior in real time.